Reaching far and wide

As with anything in life, we often need help from others. For example the specialist legal, financial or technical services we will undoubtedly need over the next few months and which we touched upon in our last post.    But there are other types of support which we will need to consider, if we want to grow and spread our message.

Message in a bottle

trusted affiliation

The first relates to how do we get our message out there to as many people as possible.  Many people use affiliate teams to promote their products and services and hence drive business to their site.  In return those promoting the product or service receive a commission on the sale.  There is little doubt that Leisure Guru would also partner with affiliates for promoting our services.  This approach is extremely attractive and is really win-win.    We, most likely, would get business from someone unfamiliar with our services and the affiliate marketeer would receive recompense for promoting our product or service.   Plus the purchaser gets to receive an awesome product or service with no extra cost than if they had come direct.  Everyone involved benefits.   It will take time to build up a trusted affiliate team, who actively promotes our products and services and we will have to think carefully, when the time comes, on how to compensate for their efforts.

Conversely we will probably also be part of an affiliate team for trusted others offering quality products and services. We will choose to link with people with similar values and outlooks and whose products/services we believe really “fit” with our message.

guest posting

Affiliate teams are not the only way to spread our message and perhaps one day we will be able to attract sponsorship to enable us to get out there and develop the programs, products and services we have in our heads.  But first we need to consider how we can gain (even more!) credibility in this area.  Guest posting is one such angle and we have our first guest post in preparation for the NEW “Emerge and Evolve” magazine.  So look out for it in the coming weeks (super excited about this!)

Over the coming months we will be looking for opportunities to guest post on blogs, so if you have any suggestions of blogs which might be up our street, we would love to hear them (just comment below).  And I’ll let you into a secret, my biggest dream for the blog, is to have a guest post on the Huffington Post….maybe one day!

information products

But the written word is only one medium and I am more used to giving workshops and online seminars than I am to writing.  So I am looking forward to putting together some fab, practical and really useful information products to help with leisure awesomification.

But all of this takes time and it is still early days for Leisure Guru.
Early Autumn Days
Written by Catherine Evans Joines

This blog post was written in response to the Suitcase Entrepreneur’s 30 Day Blog Challenge – Days 18, 19, 20

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First steps toward an online business….

In our last post we shared our hopes and dreams for Leisure Guru and how we would like it to evolve. These ideas are like seeds, needing the right conditions in order to be able to flourish.  In the case of Leisure Guru we need to set-up the infrastructure (website, mailing list etc), build an audience, and have quality content worth reading and sharing.   Slowly we are working on these aspects and in so doing we are getting nearer to making our dreams a reality.

online vision

This blog is a vital first step toward communicating and sharing our passion about the importance of living life on your terms and in maximising your time away from the office, so that you build up your treasure chest of memories.  Over time the blog will evolve into a full website where we can share our knowledge in the form of ebooks, video snippets, etc.  The website will also be our online business card providing details on how to work with us, the courses/workshops we offer and also those with our trusted partners.  But most importantly of all it will serve as a portal into an online community where hints and tips can be shared easily, where support is given as people make the changes they want toward an even better, more awesome time on this planet of ours.

our top 3 must haves for the website

So the top 3 things the website must have are:

  • A mailing list sign-up so that we can regularly share our news, our hints and tips, summary emails of the latest interesting articles we have read or videos we have seen. These fortnightly emails will help provide those little titbits of inspiration to keep you moving in the right direction.
  • A community log-in feature so that we can build our community feel, although initially this will probably be our facebook page (so please join us there if you haven’t already).
  • The ability to download our ebooks and other course materials without any hassle, whether paid for or happily provided free to all who are interested.

help required!

Everyone has a gift, all you have to do is find it, control it, practice, help others with it, then you use it towards your successful advantage. #TGIF #Weekend #Morning #Motivation #You #Become #Who #You #Work #To #Become #UniversalAutoSales
Now I would love to be able to claim that we have all the necessary skills in order to make our business dreams a reality, but that would just be a lie.  Whilst between us we might be able to figure out how to do most things, it really wouldn’t be the best use of our skills and time.    So we are already looking at ways of working smarter not harder by utilising others, who have different skills and specialities.  For example, we will be needing help with setting up the website correctly so that it does everything we want it to and for help maintaining it; plus we will need legal advice on aspects such as business structure, contracts and insurance; and let’s not forget the money side of things.  Some daunting tasks.

So in the next few weeks and months, as our needs develop, we will be looking to work with others, outsourcing some tasks, so as to free us up to do what we do best. Especially as we want to be working on the business not necessarily working in the business.  As you might expect we will want to partner with the passionate entrepreneur; with people who get the importance of doing something you love; who take the time to understand their clients and their individual needs; who don’t provide a commodity solution but provide excellent service taking those extra few moments to really “get” what we are about and who want to help us reach our goal. Just as we, in return, want them to reach theirs.

leaving us to focus on the business

So hopefully with the infrastructure in place we will be able to concentrate on the most important aspects: producing and sharing great readable content which inspires and encourages others to also live awesomely.   Through our blog, ebooks, video snippets, workshops, we aim to share with you our steps toward living our best lives – the ups, downs, the sideways steps we make as we meander toward our goal.  We love the interaction from the comments on the blog and welcome questions, suggestions and advice.  We also want to be able to introduce you to others who are maximising their opportunities – connections make the world go round!

and share our adventures

Morag and I do not profess to be experts. By no means do we have this leisure lark sorted but we are adamant that we will do our very best to experience more, explore more, see more, feel more – to be truly present in every moment and get the most from the life we have been given. It is such an adventure. No day exactly the same as the last and with new experiences just around the corner, it will be a pleasure to share these with you.

Written by Catherine Evans Joines

This blog post was written in response to the Suitcase Entrepreneur’s 30 Day Blog Challenge – Days 13, 14, 15, 16, 17